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BEN WEHRMAN

Last thing you see before the Twitter servers crash

elon musk's twitter

 

Well folks, it’s been a heck of a few months for Elon Musk’s Twitter.

Quick Recap:

February 2020 PC (Pre-Covid):

  • Tesla is flying high
  • Lefties love Elon for spearheading the clean energy revolution
  • Righties hate him as their Exxon stocks get pulverized by cars that don’t pollute

elon musk's twitter
photo: @RosilesEddie

May 2020 MC (Mid-Covid): 

  • Tesla remains shut down weeks after GM, Ford, and other ICE automakers are back in production
  • Elon doesn’t like this
  • Elon voices displeasure on Joe Rogan, company emails, and most importantly, Twitter

elon musk's twitter
“…….yeah” -Elon Musk

Then, on May 18th, he posted this–and all hell broke loose.

Was it:

  1. Literally just a nerdy Matrix reference with zero political intention?
  2. A playful poo toss into the fan of the world wide web, for pure amusement?
  3. An actual political statement?

Your guess is as good as mine, but regardless, it’s resulted in an outpouring of love from the right, and disgust from the left.

Now let’s get one thing abundantly clear: there’s a 99.9% chance this was just one of Elon’s millions of nerdy tweets about nerdy movies he likes. If there’s any meaning beyond Matrix fandom, it’s almost certain to be philosophical above political.

But of course, humans will be humans, and this molehill has been pumped into a mountain with a life of its own.

So screw it! Let’s play ball.

First Thoughts

Yes, when the hordes of MAGA hats flowed into Elon’s comment section to collectively extrapolate a Matrix meme into a political message, my first reaction was the same as many: cringe.

I, like millions of others, joined the ranks of Tesla fanboys years ago in great part to its firm stance on crushing the cycle of pollution and environmental destruction in the name of propping up an oil-addicted economy (something the right-wing, especially the Trump administration, has been advancing since the beginning).

So yeah, I can understand why many people are feeling a bit confused in the commotion. But I’d like to invite everyone to take a deep breath, step back, and look at things from a very different angle.

Here’s why I believe the latest developments on Elon Musk’s Twitter may be an ingeniously-calculated step forward for the clean energy movement.

elon musk's twitter
Photo available for licensing here.

First, let’s take a quick look under the hood on what’s got people so salty:

People Crave a Clear-Cut Bad Guys vs. Good Guys Story

Humans like having a GOOD side to support, and a BAD side to hate–it’s our nature. When these lines between good and evil are blurred, it makes people uncomfortable.

Anger is the strongest emotion humans have, and despite it being an unpleasant feeling, it’s a core piece of many people’s identity. And what’s required in order to feel anger? A target. A person or group that you can wholeheartedly despise with every fiber of your being, without any inconvenient asterisks to distract you from your pointed rage.

Any admission that there is a single SPECK of redeeming qualities in this rage target is snuffed at all costs, because that would throw a wrench into your clear-cut mission of destroying them. Remind me the last time a Democrat gave kudos to Trump, or a Republican to Alexandria Ocasio-Cortez. It just doesn’t happen.

In the Tesla context

Many of Elon’s biggest fans hold a deep-seated hatred toward Trump and his followers, and as for good reason: the sustainability movement is in many ways a rebellion to everything Donald Trump and his administration stand for.

trump digs coal
Photo: CNBC

Now, as this years-long target of Team Clean Energy’s anger (MAGA Gang) suddenly piles onto the Elon bandwagon at the tap of a “Tweet” button, they’re losing their damn minds.

The Bigger Picture

I understand why people are angry, but there are some completely disregarded factors in this story that must be acknowledged.

I believe this will be remembered as a painful but historic turning point in the overall fight for sustainable energy, and here’s why:

For years, we’ve seen how much of a slog it is to convince traditional Republicans to transition the transportation industry away from fossil fuels and onto electric vehicles.

rolling coal truck
Photo: Kiwi Farms

Despite being:

  • Renewable energy-powered
  • Faster
  • Cooler looking
  • Cheaper to own
  • Literally drive their damn selves

Mass adoption is STILL being heavily resisted by the red half of the USA. WHY?

It starts at the very top. Here are the top 20 recipients of Big Coal lobbying money in 2020:

coal lobbying money
Source: opensecrets.org

See any patterns?

I don’t care if you’re left, right, up, or down–you can’t argue that the GOP has been in bed with the fossil fuel industry for decades. This creates an incentive for these right-winged leader to indoctrinate their most loyal followers with a stealthy dose of anti-EV narratives, so they can keep the gravy train rolling for their oil donors, (and therefore their political careers).

The question is, what will it take for them to change their ways?

Now I know it’s a stretch, but play along with me here…

After years of Teslas being synonymous with upper-middle-class hippie moms, could you imagine:

What if a 4-word Matrix tweet single-handedly became the catalyst in opening up the entire other half of the country to electric vehicles? Could this have been the plan all along? A stroke of pure marketing genius that has tricked everyone on both sides to go off the rails on social media? (You know what they say about “all press…”)

I’ve always respected the power of Elon’s meme god status, but upending this century-long love fest between Republicans and Fossil Fuels? That would be NEXT-LEVEL. A roundhouse kick to the jugular of the fossil fuel industry like we’ve never seen!

I do charge a premium…but I’m more than willing to spare a few of these liberal tears in the name of a cleaner planet.

Since my first day following Tesla 2 years ago, I’ve never seen electric vehicles receive this much attention from the right-wing.

This may all seem like a stretch, but this next-level strategy would make a whole lot of sense.

If the political-right finally learns to dissociate Tesla from being an exclusive snowflake-mobile, then gas trucks will be truly doomed to an EV smackdown on Cybertruck launch. And that, my friends, would be a historic turning of tables for an oil industry that desperately needs these people to keep their dying narrative afloat.

And isn’t that what we ALL want in the end?

elon musk's twitter

FACT:

Mass-scale sustainable energy won’t be achieved if half the country supports it, and half opposes it.

So please, if a random Matrix reference on the internet has prompted an existential crisis in your mind, please resist these knee-jerk emotions. The clean energy movement is just getting started, and I believe all this Twitter madness could end up being the sneakiest masterclass in marketing history.

~~~

We’ve all been begging for the sustainability movement to become a bi-partisan goal.

Now who will put their Twitter where their mouth is?

school strike 4 climate

-Ben
(Long $TSLA)

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5 Comments

  • Very good article , there are a lot of conservatives that are not pro Big Oil, the reason they love Tesla is because it is a very cool car, it’s fast and there are a lot of conservatives that are technologically savvy and don’t want to pollute. I think this appeal to the right will bring him a lot more customers and actually the first Tesla I drove was my my aunt’s model 3 she is a very conservative lady that’s probably why she has a lot of money and can afford model 3 , and I loved it and started studying Tesla and all their potential endeavors that’s when I first became an investor , I’ve already got my dual motor cyber truck with autonomous driving on order and intend to go through with this large purchase, that will help my business and actually create in more business, and can’t wait till it’s available. I love this company I love what it’s doing, most people believe that less pollution is a good thing. They may not go along with global warming and taxing air and high taxes in general to save the planet. I think everyone would enjoy buying a car that is virtually maintenance free, a better deal, amazing performance and awesome technology.
    Yes it will take both sides to make Tesla great. This is the company of the future and it’s a very good move to get people from the right over here as well as the left, we both want cleaner we might not agree on all the other issues and we definitely want cool cars and amazing acceleration, power walls and solar power.

    Reply
  • I have always liked Elon Musk, SpaceX trying time get all of our eggs into more than one basket. The CyberTruck was exactly the vehicles I was looking for. Off-road capable, emergency solar charging, bullet resistent. Perfect for really bad situations.

    We do need to get going with nuclear power. 4th Generation reactors are safe and in the case of thorium cycle, can even reduce the horribly toxic waste we are warehousing in Yucca Mountain. Plentiful nuclear energy would also open the door to the hydrogen economy by making the inefficiency of cracking water of little import.

    Reply
  • This article has a point but is closely missing the bigger one IMO. What Elon is saying is sustainable energy IS in the center of essential business universe. If you don’t like the virus you are gonna gate the planet go abrupt on your ass within a few years, especially with current choices of the leaders. Those who think that EM does it for profit are total morons.

    Reply
    • Great point! Especially that last part. People who continue to pull the “he just wants money” card don’t understand how ruthlessly goal-driven he is. (He literally just sold all of his houses and expensive belongings…)

      Reply

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